🇺🇸 English Version

Hook:

A mug that fades in a commercial dishwasher is not a print problem.

It is a firing problem.

Body:

Here is what actually happens in screen printing — the oldest and still the most durable way to put a logo on ceramic.

Ceramic pigment is pushed through a mesh stencil with a squeegee. One screen per colour. Then the mugs go into the kiln, where firing at around 800 °C fuses the pigment into the glaze. The design stops being a layer on the mug and becomes part of the ceramic.

What that buys you:

✅ Flat, opaque colour that lands close to your Pantone chip and stays stable for the life of the mug ✅ A print that survives years of commercial dishwashing ✅ Direct printing on dark bodies — no white underbase needed ✅ Microwavable

Where it fails:

⚠️ Every colour needs its own screen and its own registration step. Six colours means six screens and six chances of misregistration. ⚠️ Gradients and photographs come out flat. ⚠️ The setup cost per colour penalises small runs — this method is built for volume.

💡 One test tells you more than a spec sheet: run a fingernail across the print. Screen printing should feel slightly raised. If it feels perfectly flat, you are looking at a surface print, not a fired one.

If your design is a 1–3 colour logo, this is probably your method. If you have a gradient, walk away from it before you waste a sample round.

CTA:

Part 2 lands Wednesday: the method with no ink in it at all.

DM "SCREEN" and I will send the print specification we use, plus sample options on your quantity.

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#MugDecorationDecoded #CeramicMugs #CustomMugs #ScreenPrinting #Sourcing #PrivateLabel #Drinkware #B2B