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Two mugs can look identical in a photo and still be different products. This piece breaks down the four ceramic bodies used for mugs — bone china, new bone china, porcelain and stoneware — on the variables that actually drive your unit cost and your return rate: bone ash content, translucency, whiteness, impact resistance, fired weight and firing cycle. It covers why bone china is fired twice, why new bone china can be single-fired, and how the four bodies map onto hotel, cafe, retail gift and promotional channels. Written for buyers, brand owners and importers who need to write a body specification instead of accepting a catalogue adjective. Includes five line items to put on a spec sheet before comparing quotations.